Eqvvs, a premier fashion retailer in the UK, with both online and in-store offerings. Established in the 1980s, they have consistently evolved to stay ahead of current trends. Impish Studio was engaged to further this journey.
We contributed to all facets of the business, including refining the brand story, crafting email campaigns, producing social media posts, directing video and photography shoots, and designing print and in-store signage.
Eqvvs has continually gained momentum, now standing strong among the leading menswear e-commerce sites in the UK.
To help them attract top brands, Impish Studio designed a modern Eqvvs brand bible, designed to be printed and delivered to major fashion houses.
Illustration can appear in the most unexpected places. For Eqvvs, it led to the creation of a new skate style section in their store. We re-imagined iconic skateboard stickers with the Eqvvs name and transformed them into a stunning in-store mural, spanning over 4 meters from floor to ceiling.
